Monthly Archives: July 2015

Email Summit 2015 Replay: Tips for tech support selection and contract negotiation

Tweet In the world of marketing, there’s always a push to stay ahead of the curve and, more importantly, ahead of competitors. However, it’s hard to dedicate the time, money, manpower and technical know-how to launching truly eye-catching (and revenue-generating) … Continue reading

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4 Time Management Tips for Social Media Managers

It seems that a social media manager’s job is never done. It doesn’t matter what time of day or day of week you’re in, there’s always more to do. Social media moves at an astronomical pace, and it can be … Continue reading

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The Path to Adaptive Marketing: An Introduction

“I only live in the past and the future; my existence is solely devoted to a) thinking about what will happen next and b) thinking back to what’s happened before.” Chuck Klosterman, one of my favorite essayists, wrote the quotation … Continue reading

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Marketing Day: LinkedIn Earnings, Google Home Services Ads & Content Metrics That Matter

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article.

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The Top 3 Ways to Get Your SaaS Customers to Open Your Emails

Quick poll question: How many of you have signed up for a free software trial and then cancelled it after getting the welcome email? Most people have at least once. Mainly because the welcome email was just so awful that … Continue reading

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Benefits of Outsourcing Marketing Activities

Benefits of Outsourcing Marketing Activities written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing photo credit: Flickr In the beginning, startup companies are always trying to fix everything by themselves. Their marketing strategies are … Continue reading

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B2B Mobile Marketing for Demand Generation? Yes! Examples and Quick Tips

When you think of mobile marketing, visions of searches for store hours, maps and getting tips from Facebook friends about good restaurants probably come to mind – all consumer focused. But what about B2B marketing and mobile? Why mobile marketing … Continue reading

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