Welcome back to the The Friday Five. Every Friday we'll curate five relevant and recent articles on one specific topic and present them here for your viewing pleasure.
The topics will include but not be limited to:
– Mobile marketing
– Social media marketing
– Cross-channel marketing
– Content marketing
– Marketing automation
So be sure to check back in every Friday because the fact is that no matter how hard you try, you cannot possibly read or know about every article that's on the Internet. So sit back and allow us to do the curating for you.
This Week's Friday Five: Mobile
How Can Marketers Be Certain Their Mobile Ads Are Actually Getting Seen?
Having addressed marketers' concerns about desktop viewability (ads that are actually seen by consumers) in 2014, the Media Rating Council is now in the hot seat to provide guidance on mobile advertising. In May, the MRC made its first statement on mobile viewability, saying that smartphone-size ads need to be measured differently than desktop ads. Five months later, however, marketers are still waiting for an industry standard for chargeable impressions to buy ads against, even with the MRC's promise to address the issue by the end of the year.
Read the full article on AdWeek.
Mobile video ad spending triples in 2015, and that’s just the beginning
Mobile video has tons of momentum. It more than doubled from 2013 ($720 million) to 2014 ($1.5 billion) and is predicted to reach $6 billion by 2018, which would put it at about half of all online video spending. Those are huge figures, and what’s amazing is that they may be way too conservative. A new study by AppLovin and AppsFlyer, mobile marketing and mobile attribution companies, examines data from over one billion devices worldwide and found spending on mobile video ads has actually grown from 23 percent of mobile ad spending to a whopping 66 percent of total ad spend. That’s a 190 percent increase in just a few quarters.
Read the full article on Venture Beat.
Mobile Messaging For Marketers 101
If you’re a consumer-brand marketer, you’ve no doubt given thought to running a marketing campaign or having a presence on a mobile messaging app. After all, every consumer is increasingly using mobile messaging as their portal to mobile. It’s sticky and lends itself to repeat sessions, boasting the highest retention and engagement rates of other apps on average.
Read the full article on Tech Crunch.
Report: Mobile To Dominate Programmatic Advertising, Leave Desktop In The Dust
Digital ad forecaster eMarketer is asserting that the majority of US display advertising dollars will be bought through programmatic channels by 2017. Furthermore, most of that will be mobile. A new report from the company estimates that mobile programmatic advertising will be worth roughly $9.33 billion in 2015, capturing 61 percent of all programmatic display ad spending in the US. By 2017, eMarketer says, mobile programmatic will be worth $20.4 billion vs. $6.34 billion on the PC.
Read the full article on Marketing Land.
Mobile Augmented Reality Market for Marketing and Advertising in APAC to grow
Augmented reality is an emerging technology that permits the overlay of computer graphics on the real world. It includes scanning the physical, real-world environment and enhancing/augmenting it by adding virtual computer-generated information. End-users can make use of this technology through applications developed for mobile devices. It involves blending digital content with the physical world. Augmented reality is being extensively used for marketing and advertising by enterprises. Although the adoption of this technology is low in APAC, it is expected to increase during the forecast period.
Read full article on Market Watch.
To get your own mobile marketing jumpstarted, download the Modern Marketing Essentials Guide to Mobile Marketing.