Why Facebook Advertising Is Great for Every Industry

Why Facebook Advertising Is Great for Every Industry written by John Jantsch read more at Duct Tape Marketing

AdrienneRichardsonMarketing Podcast with Adrienne Richardson

Facebook advertising is very hot right now and that’s because if used correctly it is one of the most effective small business lead generation channels going.

But here’s the  catch – just like every form of lead generation – if you don’t optimize conversion all the traffic in the world won’t do much but burn up your budget.

Oh, and here’s another key, just because it’s easy to set up and run an ad on Facebook doesn’t mean you should skip the care and thought that must go into any form of advertising.

There’s no question that Facebook is a no brainer for certain industries, but let’s face it – today everyone is on Facebook and targeting tools built into the platform can help you find your target market no matter how large or small.

My guest for today’s episode of the Duct Tape Marketing Podcast is Adrienne Richardson, marketing and advertising consultant and Facebook marketing guru. We discuss Facebook advertising and how it can apply to any business or marketing strategy.

Richardson and I discuss several case studies during the call including several B2B marketers.

Questions I ask Adrienne:

  • Are there any industries for which Facebook advertising doesn’t work?
  • Where do people go wrong with Facebook advertising?
  • Does Facebook work for B2B Businesses?

What you’ll learn if you give a listen:

  • Why you have to plan when you advertise on Facebook
  • Why the lead conversion process is as important as the ad itself
  • How to get started with Facebook advertising

Advertisements

About animalcontrolnj

Manager @ New Jersey Animal & Pest Control Specialists..
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s