Business ownership is certainly not for the weak. Nor is it for those who panic, those who get impatient or those who cannot embrace change.
I’ve interviewed hundreds of small business owners over the years and I can tell you that while most admit that marketing is a great challenge and that learning to manage people as they grow can be very difficult, it’s the act of knowing when to let go and get outside help that can present the greatest challenge.
My guests for this week’s episode of the Duct Tape Marketing Podcast are Frank Pegram and Kevin Jordan. Frank is an entrepreneur and long-time owner of Dynamark Security of Richmond, VA. Kevin is a founder of Redpoint Marketing and a certified Duct Tape Marketing Consultant. We talk about entrepreneurship and what it takes to run and market a successful business.
Pegram is like so many successful business owners – he got to where he got primarily through his ability to sell. But, as many business owners find that can only take you so far.
As we discuss in this dual interview, when he made the choice to go out and engage a marketing professional to help him sort out the role of sales and marketing in the organization he felt he finally gained a measure of control over what his overall marketing efforts look like going forward.
I think perhaps more than anything else – when you look at marketing as a system and you adopt a systems mindset – you gain control over your marketing and suddenly marketing becomes much easier.
Questions I ask Frank and Kevin:
- What compelled you to start in the security industry?
- Are you achieving the vision you had for your business when you started?
- What is the #1 issue facing your business and how does having a marketing consultant help you address it?
What you’ll learn if you give a listen:
- Why you should build a referral program.
- How great reviews can help you land sales.
- How to set realistic growth goals.