Monthly Archives: April 2015

Decoding the Top 4 Digital Visitors and Turning Them into Shoppers (Infographic)

Brick-and-mortar stores have one big advantage. When a visitor walks in, salespeople know if the person wants to buy or not. Salespeople are adept at judging such intentions. So, based on their judgment, they approach the visitor with an appropriate … Continue reading

Posted in Uncategorized | Leave a comment

10 Common Pitfalls of Product Launches and How to Avoid Them

You probably think about product launches the same way I do. They’re insanely exciting. Terrifying, yes, but exciting. Part of the reason for the terror is this: We’ve heard of the product launch horror stories. We don’t want it to … Continue reading

Posted in Uncategorized | Leave a comment

Why The Customers Who Don’t Convert Are Immensely Important

I love Warby Parker, but I’ll never buy a pair because I have 20/20 vision. My boss reads the Buffer blog daily, but she’s never used the tool a day in her life. We’re brand fans, part of an enormous … Continue reading

Posted in Uncategorized | Leave a comment

12 Awesome Content Marketing Ideas That Aren’t Blog Posts (Infographic)

Editor's Note: Today's post comes courtesy of Sylvia Jensen, Senior Director, EMEA Marketing, Oracle Marketing Cloud. Today I want to share with you 12 creative media formats that make your company’s story stand out from the blogging sphere. An easy-to-grasp … Continue reading

Posted in Uncategorized | Leave a comment

Why Do Sites Rank High on Google When They Aren’t Optimized?

Have you ever wondered why some sites rank high on Google when they aren’t optimized for search engines? Or even worse, when they barely have any backlinks? I’ve been asked this question a lot over the last few months, so … Continue reading

Posted in Uncategorized | Leave a comment

The Automatic Customer

The Automatic Customer written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with John Warrillow Recurring revenue – now that’s business owner’s dream – or at least it should be! Creating a … Continue reading

Posted in Uncategorized | Leave a comment

How Online Courses Changed My Business

I’ve been teaching online courses for the last three or four years. When I started out, it was because Julien Smith told me that I ought to teach people how to create their own blog topics. That evolved into Blog … Continue reading

Posted in Uncategorized | Leave a comment