Monthly Archives: April 2015

Brick-and-mortar stores have one big advantage. When a visitor walks in, salespeople know if the person wants to buy or not. Salespeople are adept at judging such intentions. So, based on their judgment, they approach the visitor with an appropriate … Continue reading →

You probably think about product launches the same way I do. They’re insanely exciting. Terrifying, yes, but exciting. Part of the reason for the terror is this: We’ve heard of the product launch horror stories. We don’t want it to … Continue reading →

I love Warby Parker, but I’ll never buy a pair because I have 20/20 vision. My boss reads the Buffer blog daily, but she’s never used the tool a day in her life. We’re brand fans, part of an enormous … Continue reading →

Editor's Note: Today's post comes courtesy of Sylvia Jensen, Senior Director, EMEA Marketing, Oracle Marketing Cloud. Today I want to share with you 12 creative media formats that make your company’s story stand out from the blogging sphere. An easy-to-grasp … Continue reading →

Have you ever wondered why some sites rank high on Google when they aren’t optimized for search engines? Or even worse, when they barely have any backlinks? I’ve been asked this question a lot over the last few months, so … Continue reading →

The Automatic Customer written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with John Warrillow Recurring revenue – now that’s business owner’s dream – or at least it should be! Creating a … Continue reading →

I’ve been teaching online courses for the last three or four years. When I started out, it was because Julien Smith told me that I ought to teach people how to create their own blog topics. That evolved into Blog … Continue reading →

The technology to derive substantial electricity using sunlight has existed since mid-1950, when the first solar cell was created by Daryl Chapin, Calvin Fuller, and Gerald Pearson at Bell Labs – developed the first solar cell capable of generating enough … Continue reading →

  Landing pages are still somewhat of a mystery to many marketers. In theory they sound simple, but it may feel like there are secrets or some mystic formula that has to be cracked in order to be successful. Now … Continue reading →

Even if landing page visitors don’t convert the first time around, you’ve got to gently remind them that you exist. In this episode of the Call to Action podcast, we break down the basics of an effective retargeting strategy – … Continue reading →