Monthly Archives: December 2015

//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js (adsbygoogle = window.adsbygoogle || []).push({}); As our lives become increasingly dependent on electricity to keep our needs, it seems that we must be careful how we get a profitable renewable. While other forms of “green energy” are only practical … Continue reading →

Just about every great marketer I’ve met had at least a bit of interest in psychology. It’s important to be curious about the ways people think because that’s the only way you can make whatever you’re marketing to someone desirable. … Continue reading →

We looked at the top modern marketing posts of 2015 earlier this week, and we're now looking at the top posts that were not published this year. In a content marketing environment there are really two kinds of posts: current … Continue reading →

Using the “Eavesdrop Effect” to Get Ideal Clients written by John Jantsch read more at Duct Tape Marketing Dov Gordon Marketing Podcast with Dov Gordon Getting clients can seem like the hardest work an entrepreneur can do. Getting the right … Continue reading →

It seems that each year that passes brings some new forms of advertising that marketers can add as another tool in their arsenal. These past few years have brought native advertising to the mainstream, which comedian John Oliver analyzed this … Continue reading →

This year, headlines throughout the marketing blogosphere proclaimed that influencer marketing is “the next big thing.” At TopRank Marketing, we have been refining our influencer marketing strategy for nearly a decade. It’s our past, present, and next big thing. When … Continue reading →

//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js (adsbygoogle = window.adsbygoogle || []).push({}); Green energy sources are more sustainable energy production resources. These renewable energy sources can be used several times and do not cause environmental pollution. These are not very expensive. On the other hand, non-renewable … Continue reading →

I’ve spent the past few weeks discussing account-based marketing (ABM), a powerful but under-implemented strategy. My first post covers the history of account-based marketing, from the “Mad Men” days of the 1950s to today. My second post reviews the reasons … Continue reading →

For any brand, reputation is everything—and reputations are often built (or torn down) with earned media. From a glowing news article about one of your products to that horrific Yelp review, every brand experiences the benefits and drawbacks of earned … Continue reading →

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Twitter Updates Rules To Fight Abusive BehaviorDec 29, 2015 by Matt McGee Months after ex-CEO Costolo … Continue reading →