Monthly Archives: June 2015

#CMWorld Infographic: 12 Marketing Box-Office Titans Share Tips For Creating Blockbuster Content Marketing

There’s a special kind of magic to behind-the-scenes photos from movie sets. You can see how a team of special effects wizards transforms a toy model into a spaceship hurtling towards an alien planet, or a lifeless doll into a … Continue reading

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How to Squeeze Every Drop of Valuable Visitor Data from Your Forms (Without Complicated Programming)

It’s the great marketing catch-22: You need visitor data in order to create value-filled, personalized, highly targeted offers. The more information they provide, the greater your ability to build personas that fit your ideal customers. But your visitors still aren’t … Continue reading

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The 5 Stages of Blog Growth: How Your Traffic Tactics Should Change as You Grow

If you know exactly what you’re doing, you can build a blog that gets over 100,000 visitors per month in less than year—from scratch. Chances are, however, you don’t know exactly what you need to do to achieve that, but that’s okay. … Continue reading

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The Long Term Value of an Email Marketing Welcome Programme

From making a guest feel at home when they visit for the first time to solidifying a new business relationship with a firm handshake, a warm welcome is essential for any relationship to get off on the right foot. A … Continue reading

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The Importance of Customer Centricity in Evolving A/B Testing

Tweet When we talk about A/B testing, we often think about it on a test-by-test basis. While this singular focus is beneficial, it overlooks testing’s role as an ongoing system for optimization. At MarketingSherpa Email Summit 2015, Courtney Eckerle, Manager … Continue reading

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Silverpop’s Loren McDonald Discusses 4 Top Email Marketing Trends – #MNSummit

“Good morning Mumbai! Wait, I’m in Minnesota.” Loren McDonald, VP of Industry Relations for Silverpop has been on a worldwide tour travelling from India to London and finally here to the Midwest. Loren was not shy about admitting that he … Continue reading

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Carlos Abler is Changing Culture with Content on the Content Pros Podcast

You may think you know what it’s like to be in charge of content for a large enterprise, but Carlos Abler will prove you wrong every time. He’s the content czar for 3M, a company that makes way more than … Continue reading

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